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What does an Online Business Manager do?

Updated: Feb 16

What does an OBM do

Are you, as an entrepreneur, overwhelmed by numerous responsibilities and a growing to-do list? If you're eager to shift from reactive to proactive mode and lighten your workload, you have landed on the right page! Maybe it's time to consider hiring an Online Business Manager (OBM).

An OBM is a strategic ally and hands-on operator who helps you regain control and steer your business toward success.

In this post, we will explore together how an OBM can be your strategic ally and operational backbone.

What is an Online Business Manager?

As an entrepreneur, envision your business as a well-oiled machine, humming smoothly without you getting bogged down in day-to-day operations. That's where an Online Business Manager (OBM) steps in, liberating you from the behind-the-scenes complexity and ensuring the gears keep turning seamlessly: orchestrating team meetings, steering project management, overseeing daily operations, and keeping critical documents up-to-date.

The OBM's mission is clear-cut: to empower you, the business owner, to direct your focus where it matters most. Think marketing, sales, client interactions, product development, strategic alliances, and big-picture planning – the indispensable elements for propelling your business forward. These are your zones of genius, where your unique skills and insights make a real impact.

Your time is a precious currency, and an OBM ensures you spend it wisely on what truly moves the needle for your business.


How Can I Benefit from Hiring an OBM?


Strategic Support and Trusted Sounding Board

Picture having a strategic ally who not only understands the details of your business but is also a trusted sounding board for your ideas. With a keen understanding of your goals, an OBM provides strategic support, contributing valuable insights and expertise. This collaborative partnership ensures that every move aligns with your vision, propelling your business forward.


Efficiency, Productivity, and Stress Reduction

Saving time and boosting productivity are main advantages of an OBM. By assuming responsibility for operational tasks, an OBM allows you to focus on core business activities. This streamlined approach not only enhances efficiency but also alleviates the stress associated with managing an overwhelming workload.


A Profitable Partnership

Your success is your OBM's mission. Beyond the professional collaboration, your OBM is committed to your business's profitability and overall success. This commitment goes beyond routine tasks; it extends to actively seeking opportunities for growth and improvement. The result? A thriving business that not only meets but exceeds its goals.


In summary, hiring an OBM isn't just about delegating tasks; it's about elevating your entire business experience. It's a strategic partnership that transforms challenges into opportunities, stress into clarity, and goals into achievements.


What an Online Business Manager Does and Doesn’t Do In a Business

An Online Business Manager (OBM) stands as the strategic linchpin in your entrepreneurial journey. They excel in project management, ensuring the seamless execution of your plans. They handle the day-to-day management of your team so you can focus on the bigger picture. As your trusted collaborator, your OBM engages in strategic discussions with you, providing valuable insights and contributing to the overall vision of your business. From liaising with hired experts to spearheading the recruitment process, an OBM takes charge of building and maintaining a dynamic team. Additionally, an OBM plays a pivotal role in quarterly and yearly planning, aligning business objectives with actionable strategies.


What an OBM Doesn't Do

However, it's crucial to understand that while OBMs are adept at multifaceted responsibilities, certain tasks are better suited for specialized roles. We don't replace the functions of Virtual Assistants (VAs) or take on the specialized roles that your business may require. Responsibilities like legal and accounting matters are best left in the hands of professionals dedicated to those fields. Crafting and nurturing the business's vision and culture also fall outside the OBM's domain. Our focus remains on strategic management and operational efficiency.


By recognizing the boundaries of an OBM's role, you empower your business with a well-rounded team, each member contributing their expertise for optimal results.


What does an OBM do

So how can an OBM help? Now that we've explored the fundamental role of an Online Business Manager (OBM) and clarified the boundaries of their responsibilities, let's delve into a non-exhaustive list of specific tasks an OBM can handle to streamline and enhance the operational aspects of your business:

Systems & Operations Management

·       Review the key systems required to run your business, including customer service management, billing, communication, back-ups, marketing, etc.

·       Create efficient processes for managing key systems within the business Implement automated tools & software to streamline the management of various systems

·       Create & maintain your Standard Operating Procedures (SOPs)

·       Ensure there is an effective backup system in place for all information

·       Establish decision-making guidelines for team members

Project Management

·       Create a project plan, including timeline, process, people & resources

·       Set up & maintain an online project management tool

·       Delegate project details to team members

·       Proactively communicate with relevant stakeholders to ensure timely completion of tasks and project milestones

·       Handle project challenges as they arise

Metrics Management

·       Track key statistics for the business on a weekly & monthly basis

·       Establish a reporting system that outlines what needs to be tracked

·       Analyze metrics and discuss trends/patterns with the business owner

Team Management

·       Identify team needs aligned with current business goals and projects

·       Coordinate the recruitment and onboarding of new team members

·       Address team challenges as they arise

Launch Management

·       Develop a launch plan for a new program, conference, product, or service, based on the business owner's strategy

·       Coordinate the proper execution of tasks with team members and external service providers

·       Ensure the delivery of the offering as promised

strategic planning & 90-day roadmap

·       discuss your goals and vision, assess what is working and what is not, identify opportunities, and address gaps

·       Perform an analysis of your current systems and strategies

·       Develop a custom 90-day action plan that includes actionable steps and goals

Take the Next Step

Consider your unique needs as an entrepreneur and envision the tailored solutions an OBM can bring to the table. Whether it's refining operational workflows, managing a remote team, or amplifying strategic initiatives, an OBM adapts to your business intricacies with precision.

Ready to elevate your business game? Take the next step by considering a discovery call or initiating the exploration of adding an OBM to your team!


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